5 Effective Ways to Increase Your Visibility on the Internet in 2020
Do you sometimes have the impression that nobody is interested in your website?
When you run your own business, you don’t just have to make sure that you provide great service and that your customers are satisfied by recommending you to others. You should also manage your online visibility strategy.
Indeed, regardless of the industry in which you have invested, the competition is fierce, with the emergence of new startups almost daily (or does it seem?) and an endless list of social networks on which you must “to buzz”.
So, to make a real difference, you need to invest a little time and energy on your online presence to increase your website traffic.
Below are 5 foolproof tips to increase your online visibility in 2020 and get noticed by new customers.Top 5 foolproof tips to increase your online visibility in 2020 and get noticed by new customers. Click To Tweet
Rule #1 of online visibility: post content
You may think that writing the content in 2020 of your website is a one time task. A checkbox on your to-do list and be able to move forward. You are wrong!
If you want to increase your notoriety on the web, your site must be visible by Google, and for that, you must prepare and provide “fresh” and up-to-date content.
Mainly, you must check that the content of important pages, such as the home page, the “About” page, the services page and the contact page, is correctly written with the keywords that will support their natural referencing.
Once satisfied, turn your full attention to your blog. Blog posts are the easiest way to meet Google’s content requirements. They are also a good way to highlight your expertise, your success but also to share them on social networks to give life to your accounts.
In a perfect world, you should publish at least two articles per week.
However, if you don’t have the time to write enough blog articles, or are unsure of your skills as a writer, you can limit yourself to one article per fortnight or month. Another option, you can possibly hire a copywriter.
What you need to remember to increase your web visibility: the most important thing is to regularly publish new content on your blog.
Rule #2. To be visible on the web, check your info
About once in a month, navigate through the pages of your website and make sure all the information about your business and products is up to date and relevant. For example, ask yourself the following questions:
- Are all the indicated products and services available?
- Are my prices displayed correctly? Is the delivery information accurately.
- Is this information easy to find?
- Is my store indexed to geolocation and route services such as Google maps?
- If yes, have you included your opening hours?
Nothing is more painful for a prospect than a website whose navigation is difficult, or whose information is incomplete. If they cannot find what they are looking for quickly and easily, your virtual visitors will easily go to one of your competitors.
To increase your visibility on the internet, make the user experience as easy as possible for your prospects!
If they are happy to shop from your site, they will recommend you, and you will improve your online reputation.
Rule #3: To attract web traffic, vary the media
To increase your online visibility, consider using photos and videos so that your prospects know your business better.
You can also use mini-guides, download e-book, quizzes, questionnaires. And if the adventure tempts you, why not create a podcast?
Showing behind the scenes of your activity, publishing demonstrations of the use of your products or sharing the opinions of satisfied customers are all effective ways to arouse the interest of your visitors.
In order to gain visibility on the web in 2020, make sure to regularly share these different forms of content on your website, blog and social networks.
Always keep your brand name in perspective and make sure everything you create and share conforms to it.
Rule #4: Get active on social media
Today, no business/service can afford to ignore social media completely.
And if you want to improve your online visibility, you should be active on at least one platform.
So if you haven’t already done so, choose one or two social media channels and start creating a web presence there. Share blog posts, photos, and videos and connect with customers and influencers in your industry.
Many consumers use social platforms as a customer service tool, so be sure to check your accounts regularly and respond to them.
If your customers contact you for a compliment, question, or complaint, respond to them promptly and appropriately.
You can even reward and encourage your subscribers/followers by offering them special offers or previews of new product launches via social networks.
Rule #5: Improve your e-reputation: use the opinions of your customers
Social proof is an integral part of building positive online notoriety. And the quickest way to get there is to ask for reviews and testimonials from satisfied customers.
If you can, prepare a request for feedback in your sales/follow-up process (for example by sending an automated email after purchase). Also create an evaluation page in 2020 on your website and a section on your Facebook page, if you have one.
Don’t be shy with the rewarding comments. Take screenshots of flattering tweets or comments on Facebook and share them on social media. Also, ask you are satisfied customers if it is possible to turn their positive experience into a case study.
Again, like web content, this is not a checkbox in your to-do lists.
If all the comments you have are old, new customers may assume that your service levels have recently gone down, or maybe your business is no longer trading with customers.
So, to improve your online presence, make collecting reviews and comments (and sharing them) a regular activity. Set a goal of X new positive comments per month and stick to it.
Final Thoughts- Increasing online visibility is an endless task
As you have already understood, developing your online presence is a painstaking job to do on a weekly, if not daily, basis.
If you want your business to gain performance and competitiveness, you cannot afford to let it go.
On the contrary, prioritize tasks that can help you make yourself visible on Google and the main social networks. Encourage your satisfied customers to talk about you.
It is worth making this effort – believe it! With regular work, you will quickly get results.
Author Raunak Pandey is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing agency that provides world-class search engine marketing services and website & application development.